Aims + Introduction

The target audience I'm trying to aim for is for both genders, from 16-25. I questioned my target audience and asked how much they were willing to pay for a music magazine and the majority said £4. My magazine will be indie because it was favoured by the public. The advantage of using a genre that the majority of the public like is that it will bring a lot of profit in. Creating an indie magazine I will have to use subjects who are indie (two males, female and male or two females). The clothes that they will have to use will have to be new and attractive to persuade the readers to buy clothes similar to theirs. The image should also link to the reader - maybe eye contact as this will make the buyer feel part of it. My magazine will be bold and attractive. The price for the magazine is average as most people can afford to spend £4 on a well known, popular, free CD included, free gig ticket magazine.

My inspiration came from Rock Sound a music magazine I saw in Whsmith. Although I got inspiration from kerrang and NME as well. The magazine I looked at most for ideas was BillBoard. This was because of the image - dominant image as the front cover but also they used eye contact. The masthead was also bold and stood out. What attracted me to the other magazines was the colour used and the background image behind the text. From looking at the results from the questionnaire I realised that other people also looked at the image first, which is what attracted them to it first. This told me that for my magazine I would have to use a dominant, impact image to draw the buyer in. My magazine will focus strongly on new artists/bands but every two months it will include old classic music which have been remembered throughout time, this gives teenagers/adults the chance to widen their horizon and understand a variety of different music, from different ages. I will get hold of someone I know and take their picture as the music they play/sing is quite indie. The ages of the two young men are 18 and 22 which gives the magazine another advantage as the group are in the age range of the target audience.

The image I will use for the front cover will be of a teenage girl. The double page spread content page will consist of one image spread across both pages. It will be of a boy with a drum. I shall use friends and my brother because I know them. I shall take the images at my house or find a centre nearby. I shall take the pictures in the day and if not then I shall use some lighting to make it look more interesting . The lighting I will use will be low key because it gives a chiaroscuro effect. As my front cover image will be black and white.



 The models will use indie clothes, so casual clothes; shirts, chinos, t shirts, blazers. The brand most indies wear is Jack Wills. I will select the best image that meets my targets; any gender, stick to the age group, interesting vibe and attractive. The shot type will be a close up, this means that it will only contain the head and shoulders.

The title of the magazine will be called "Passion" this is because its passionate about the customers and  music. It has a twist to it, as usually passion isn't a normal word you would attach with music. It suits my target audience because Indie is different and quite smart. Passion is also a better word than "fun" and "crazy" suggesting that the magazine might be for people with better vocabulary.

This image shot was my favourite from Billboard. I used this one to interpret when I was doing my magazine.