- Quirky layout, this attracts a younger age group, may be too cluttered/jammed for older people to look at
- Insight to what will be featured in the magazine - This makes the magazine formal telling the reader what will be featured inside, giving away the summary but not the full story. This means the reader has to buy the magazine to read the rest
- Message from the editer as its signed from them - This makes the reader feel like there talking to them, making it personal
- Previous kerrang issues - For local readers to catch up or see what they have missed. This also shows the commitment they have for their readers to give them feedback on the last issue.
- Page numbers to tell the reader where the information is
- Consistent white, black and yellow colours
- Bold artists names to stand out
- Quote to metallica fans
- Variety of images
- Bold - eye catching, this means readers are attracted to it
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